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18 Relentless Lead Follow Up Rules

Memorize, Internalize and practice daily and you will Almost instantly be making more money, more consistently.

Rule:you must follow up daily on All Leads of all types, until they either (a) list or buy with you or (b) tell you they’re listing or buying with someone else.
Or ~ they file a restraining order because you’re falling up so well and so consistently!

Relentlessly lead follow-up means that the goal is to feel like you might be over communicating with prospects. In reality, it is impossible to over communicated with Prospect or even exist in clients. The number one complaint listed in a recent Nar survey of hundreds of recently closed real estate clients was, ” lack of communication and follow up by my real estate agents. “

Be the one who follows up. Many agents make the initial call or contact. Almost no one follows up. Can you guess who makes more money? Or example, when I’m home expires, everyone calls. However, if they don’t get the appointment on the initial try, 99% of real estate agents give up, losing lead or convince themselves that the customer isn’t motivated.

Schedule you’re Relentless lead follow-up daily. No excuses! You must end each day knowing that you have communicated with all your leads. By the way, email does not count. It is so important that you should no longer say that you work any day that you skipped your lead follow-up.


Keep all your leads in one place, using one system.
For example, we recommend either a super simple three-by-five card system, or top producer it’s almost all of you have but don’t use. Top producer has some excellent training systems that don’t take long to help you utilize their service.

Enter ALL your new leads into your dedicated system daily. Keep your system updated and you’ll be more likely to actually practice Relentless lead follow-up. This of course means that you’ll make more money faster.

Skills that will make you rich in real estate.

Eric Smith, former CEO of Google, was giving advice to search I bring, the new CEO of Google. You told him to, be great at five things. Steve Jobs is autobiography, you received similar advice from both his father and his mentors. We agree with them. Come great at a simple list of things that is what will bring you wealth in real estate.

In a world of distractions, how do you know what to actually do in real estate that definitely leads to a paycheck? Is it your website? Networking? Paying for leads? Twitching your landing page? You are probably busy enough just holding deals together. What’s an agent to do?

Keep it simple. Become great. Lead generation, lead follow-up, pre-qualifying, presenting, because she ate in, and closing. When you are the best of each of these six critical things, it would be impossible for you not to meet or exceed your financial goals!


LEAD GENERATION RULES


Maintain a minimum number of buyers and listings at all times. This is your number one job in real estate. Prospecting enhanced marketing or marketing enhance prospecting.

Know where you will get your leads. What are your spokes? Past clients, center of influence, referrals, Builders, open houses, unrepresented Cellars, expired listings, and with bronze ellipsis the list goes on. Choose your sources and become great at generating leads from them.

Follow a daily schedule that focuses on generating new business.
Embrace and internalized the fact that generating new business is the fuel for the engine known as your real estate business. Do you have a strong engine or are you still walking to work? It’s a decision you make every single day.

Make the commitment to be the best at lead generation and stop dabbling!

Learn how to close to cut down on losing potential clients and wasting time on endless follow-up.


NEGOTIAtING RULES

Understand that the definition of negotiation is, bringing two parties together to reach a mutual agreement. Not beeping on the other side!

Learn to be in control of your own emotions so that you can do the best job for your clients. Be creative and flexible and maintain the mindset of be of service, even when the other parties don’t behave the way you desire.


Never, ever give up. If you have a buyer who wants to buy and a seller who wants to sell your job is to figure out how to get them to close!


Some money is better than no money. Assess the situation before you say no to deals at you have the power to close. Don’t be part of the problem.


CLOSING RULES


Understand that closing is The Logical result of a great presentation. If you don’t have a great presentation you’ll never close well.

Learn how to do soft closes, assumptive closes, and direct closes.

Close at least five times before you give up. No use the Sharpie close.


If you aren’t the best in your Market on the six critical skills outlined above, hire a coach today. Hire a coach or become okay with your production. You don’t have to struggle with this. Be coached by the best. If you already have a coach, do what he says.


Homework

Identify where your weaknesses in each of the skills above and create a specific plan to become the best!

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Daily Minimum Standards

Superstar behavior

Superstars have goals in the five areas of life: family, financial, mental/spiritual, physical, and educational. Superstars don’t just talk about these goals, they have them posted in their offices and review these goals daily. This is the reason they are working.

Hint: Balance is a myth. And you’re focused and accomplishing a specific goal is normal to be out of balance.

Superstars have a schedule and take it seriously. Their schedule is based on dollar productive activity. In real estate, this only means prospecting, lead follow-up, pre-qualifying, presenting, negotiating, and closing ~ lather, rinse, repeat.

Do the things you don’t want to do but you don’t want to do them at the highest level, consistently. When you do, you will have, be, and experience the things in life others never will ~ Tim and Julie Harris.

Superstars don’t worry that doing the above is sometimes tedious and they don’t start and stop what they’re learning all the time. They know that repetitive boredom pays off but only when momentum is reached. Stopping and starting creates the stopping and starting of income. Staying on the course create predictable, profitable outcomes.

Superstars have a lead generation wheel. Imagine an old fashioned wagon wheel. Can you see the old wheel with all the spokes. The strongest Wheels always had the most spokes. If a wheel with minestrone supposed to rock along the road, the wheel would have no problem rolling on down the road. No imagine the wheel with only two or three spokes. If that will work to hit some rock oh, what would happen? It would collapse.

For the sake of your real estate business, your goal should be to have as many strong spokes as possible. Spoke is a source of business. What 99% of all agents do is rely too heavily on too few spokes (sources of leads). It’s critical that you have a lead generating wheel with a minimum of seven strong spokes. Examples of potential spokes include such things as prospecting, expireds and FSBO’s, your Centers of Influence, geographic Farm, social Farm ( social networking), REO’S, BPO’S, Radio/TV advertising, professional organizations, unions, Credit Unions, sports teams (your softball teams or kids’ teams), internet marketing, pay per click, various paid lead sources (Zillow), etc

Hint: Do not create a new spoke until the current spoke has been mastered.


 Superstars are relentless with lead follow-up. They can tell you their top 5 prospects of the top off the top of their head, what is motivating these buyers or sellers, and when is their next appointment. They tried these leads on a spreadsheet or wipe off board.

Superstars use scripts and systems consistently. Virtually every aspect of their days is designed around accomplishing their goals. Anyone who is successful is so because he does the same thing over and over.

Work expands to fill the time allotted for its completion said Parkinson’s law.


 Superstars NEVER wing it. They know that a smart man learns from his mistakes a brilliant man learns from the mistakes of others. Follow the path in front of you. Never stop, never slow down.

Superstars devote 10% of their income and 10% of their time to education even when they are producing the income required in meeting their goals. They are constantly improving their skills.

Fact: The more you learn the more you earn~ but only when you take action.

Superstars controls our mind, body, schedule, and wallet. HREU Superstars do a brain dump every day.

Embrace being bored. Know that repetitious boredom pays off. ~ Tim and Julie Harris.

Superstar start with the end in mind.

Superstars always ask for help when they need it. They’re willing to ask for help from colleagues, their coach, or get it from the material available to them at hre you. Remember that our Superstars were not born this way semicolon they learn each of the above in a gradual, sometimes painful or frustrating way. It’s okay to be frustrated, it’s okay to need help. It’s not okay to do nothing