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18 Relentless Lead Follow Up Rules

Memorize, Internalize and practice daily and you will Almost instantly be making more money, more consistently.

Rule:you must follow up daily on All Leads of all types, until they either (a) list or buy with you or (b) tell you they’re listing or buying with someone else.
Or ~ they file a restraining order because you’re falling up so well and so consistently!

Relentlessly lead follow-up means that the goal is to feel like you might be over communicating with prospects. In reality, it is impossible to over communicated with Prospect or even exist in clients. The number one complaint listed in a recent Nar survey of hundreds of recently closed real estate clients was, ” lack of communication and follow up by my real estate agents. “

Be the one who follows up. Many agents make the initial call or contact. Almost no one follows up. Can you guess who makes more money? Or example, when I’m home expires, everyone calls. However, if they don’t get the appointment on the initial try, 99% of real estate agents give up, losing lead or convince themselves that the customer isn’t motivated.

Schedule you’re Relentless lead follow-up daily. No excuses! You must end each day knowing that you have communicated with all your leads. By the way, email does not count. It is so important that you should no longer say that you work any day that you skipped your lead follow-up.

Keep all your leads in one place, using one system.
For example, we recommend either a super simple three-by-five card system, or top producer it’s almost all of you have but don’t use. Top producer has some excellent training systems that don’t take long to help you utilize their service.

Enter ALL your new leads into your dedicated system daily. Keep your system updated and you’ll be more likely to actually practice Relentless lead follow-up. This of course means that you’ll make more money faster.

Skills that will make you rich in real estate.

Eric Smith, former CEO of Google, was giving advice to search I bring, the new CEO of Google. You told him to, be great at five things. Steve Jobs is autobiography, you received similar advice from both his father and his mentors. We agree with them. Come great at a simple list of things that is what will bring you wealth in real estate.

In a world of distractions, how do you know what to actually do in real estate that definitely leads to a paycheck? Is it your website? Networking? Paying for leads? Twitching your landing page? You are probably busy enough just holding deals together. What’s an agent to do?

Keep it simple. Become great. Lead generation, lead follow-up, pre-qualifying, presenting, because she ate in, and closing. When you are the best of each of these six critical things, it would be impossible for you not to meet or exceed your financial goals!


Maintain a minimum number of buyers and listings at all times. This is your number one job in real estate. Prospecting enhanced marketing or marketing enhance prospecting.

Know where you will get your leads. What are your spokes? Past clients, center of influence, referrals, Builders, open houses, unrepresented Cellars, expired listings, and with bronze ellipsis the list goes on. Choose your sources and become great at generating leads from them.

Follow a daily schedule that focuses on generating new business.
Embrace and internalized the fact that generating new business is the fuel for the engine known as your real estate business. Do you have a strong engine or are you still walking to work? It’s a decision you make every single day.

Make the commitment to be the best at lead generation and stop dabbling!

Learn how to close to cut down on losing potential clients and wasting time on endless follow-up.


Understand that the definition of negotiation is, bringing two parties together to reach a mutual agreement. Not beeping on the other side!

Learn to be in control of your own emotions so that you can do the best job for your clients. Be creative and flexible and maintain the mindset of be of service, even when the other parties don’t behave the way you desire.

Never, ever give up. If you have a buyer who wants to buy and a seller who wants to sell your job is to figure out how to get them to close!

Some money is better than no money. Assess the situation before you say no to deals at you have the power to close. Don’t be part of the problem.


Understand that closing is The Logical result of a great presentation. If you don’t have a great presentation you’ll never close well.

Learn how to do soft closes, assumptive closes, and direct closes.

Close at least five times before you give up. No use the Sharpie close.

If you aren’t the best in your Market on the six critical skills outlined above, hire a coach today. Hire a coach or become okay with your production. You don’t have to struggle with this. Be coached by the best. If you already have a coach, do what he says.


Identify where your weaknesses in each of the skills above and create a specific plan to become the best!

2 thoughts on “18 Relentless Lead Follow Up Rules

  1. Only wanna input on few general things, The website style is perfect, the articles is rattling great : D.

  2. whoah this blog is great i love reading your articles. Keep up the great work! You know, a lot of people are hunting around for this information, you could aid them greatly.

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